Company News, New Products

Arm & Hammer Baby Detergent is New EPA Safer Choice Option in Laundry Category

New hypoallergenic formula is made using 100% certified renewable electricity.

Arm & Hammer has added a new baby liquid laundry detergent. The new formulation is pediatrician and dermatologist-tested and meets EPA Safer Choice product standards.

Arm & Hammer Baby detergent is made with zero percent preservatives, dyes, phosphates, enzymes, phthalates, parabens, optical brighteners, or animal-derived ingredients, according to Church & Dwight, which is the owner of the Arm & Hammer franchise.

Further it is made with 100% certified renewable electricity, not tested on animals, all in recycling friendly packaging.

“The introduction of our Arm & Hammer Baby detergent comes at a time when parents are making careful choices about the products they bring into their homes. As a leading value brand trusted by families for more than 170 years, we are proud to offer our customers a detergent they can trust, yet specifically designed to give parents peace of mind when it comes to their newborns and infants,” said Laurie Kirschner, director of marketing, Arm & Hammer. “Our detergent makes one decision easier on parents that they can feel good about. They know the importance of choosing a detergent that cleans their baby’s fabrics effectively yet remains gentle on the skin—and our new detergent is a clear choice.”



As an EPA Safer Choice certified detergent, Arm & Hammer’s Baby Hypoallergenic Liquid Laundry Detergent is made with ingredients that meet EPA Safer Choice product standards, which means it is safer for people, pets and the planet. Committed to providing consumers with products that contain everything they need and nothing they don't.

Arm & Hammer Baby Hypoallergenic Liquid Laundry Detergent is available at Walmart as well as online and at select grocery retailers in two sizes with prices ranging from $4.99-$8.99.
 

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